Personalization, the only way to stay relevant
Personalization. Not every message is relevant, even for the same target audience. One person may be interested in sport watches, and another may be interested in luxury watches. Every one of these people needs a personalized message tailor to their interests. We utilize our customer journey and the right technology to segment people’s different interests during the customer journey. This way, we create a relevant and personalized message.
If the target audience decides to interact with the personalized messages and these messages are relevant to them, we would have achieved our digital communication objectives.