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Challenges in digital Marketing: overexposure to ads

Do you know how many ads do you see during a day? Can you guess the number?

Based on Forbes’s article “Finding Brand Success In The Digital World,” by Jon Simpson in 2017, people are exposed to 4,000 to 10,000 ads per day. In the past years, Facebook and Instagram have increased the number of ads that can display on their platforms. With this increase, the budget for advertising has double.

Most people know they are target with ads, but they don’t realize how many times until they see the numbers. When you know a person is target 10,000 times in a day, it makes our job difficult because it is our responsibility to send the right message to the target audience

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